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FTC Hits Sunscreen Maker for False Advertising Claims

Summary decision against California Naturel announced today.

The Federal Trade Commission has granted summary decision against California Naturel, Inc., for falsely advertising its sunscreen product as “all natural” in violation of Sections 5 and 12 of the FTC Act. In its opinion, written by chairwoman Edith Ramirez, FTC states that the company promotes its “all natural” sunscreen on its website as containing “only the purest, most luxurious and effective ingredients found in nature.”  But California Naturel admitted that 8% of its sunscreen formula is...

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